Non-Profit Branding Project Description:
Client: Acuwellness5NP (501c3 Corporation)
Non-Profit Branding Project Scope: IHUBApp Slider/Page Images
Acuwellness5NP is a nonprofit organization dedicated to advancing awareness and training in the 5 Needle Protocol (5NP), an acupuncture method used to support trauma recovery, addiction treatment, and community wellness. Our task was to design a calming, professional, and mission-centered brand identity for their IHUBApp that communicates trust, compassion, and hope—while ensuring the Hub remains easy to navigate and engaging for both practitioners and the public.
❶ IHUBApp Slider/Channel Header Images
For this non-profit branding project, we created a suite of slider, page, and channel header images that provide a visually cohesive and emotionally resonant experience. Each graphic was designed with a focus on:
- Calm, restorative colors inspired by natural tones, reflecting healing and wellness.
- Clarity in navigation so visitors can easily find training information, clinic resources, and donation opportunities.
- Mission-centered messaging that reinforces the nonprofit’s dedication to education, community outreach, and accessible healing.
These graphics serve as the visual entry point to Acuwellness5NP’s digital presence, guiding users intuitively toward the Hub’s key functions: training registration, clinic details, resource sharing, and donations.
Key Elements & Considerations
- Cohesion: A unified design system across all images to reinforce Acuwellness5NP’s professional nonprofit brand.
- Compassionate Tone: Visuals and text that reflect the organization’s mission of healing and hope.
- Clarity: Straightforward navigation cues within images to ensure visitors can quickly access what they need.
- Professional Identity: Supporting the credibility of a nonprofit corporation while maintaining approachability for diverse audiences—practitioners, donors, and community members alike.
This non-profit branding project for Acuwellness5NP’s IHUBApp demonstrates how thoughtfully crafted design can amplify the mission of a nonprofit. The visual identity not only enhances the Hub’s usability but also reflects the organization’s commitment to trauma-informed care, education, and community service.
Check out the gallery below to see the branded graphics we created for Acuwellness5NP!
