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It’s been almost 30 years since Bill Gates came on David Letterman’s show to describe the marvel of the internet and how it would alter the world. And, even though Letterman criticized Gates when he introduced internet audio, Gates has been clearly proven more than accurate since our lives today are now essentially online.

The internet is a well-established arm of global markets, and businesses all over the world are eager to profit from the wealth of options it provides by incorporating more spectacular features into their domains and webpages.

However, while dominating online has become a must for businesses, one key tool that would help you win the online battle is acquiring a premium domain for your company.

Three Steps to Obtaining Premium Domain Names

Three Steps to Obtaining Premium Domain Names | SCRIBACEOUS.COM

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1. Purchase Brandable Domain Names

To be successful, your domain name must be easily brandable.

Brandable names are unique, unusual, and memorable. And, premium domain names are some of the most brandable domain names available since they not only provide your brand a unique identity to grow into, but also create the foundation of your firm.

For an entrepreneur wanting to get the best out of your domain name, an EMD (Exact Match Domain) is advisable because brandable domain names are usually derived from brandable business names.

This is why companies with powerful brand names, such as Apple, Microsoft, Amazon, and Google, also have strong domain names, which in turn support their brand.

Therefore, you need to focus on finding a brandable business name, and when it comes to naming a company, here are some steps to generating great ideas:

  • Create Fascinating Words: Create words that capture the core of your brand’s offerings and identity. Names like Telegram and Gmail all meet this requirement.
  • Use Common Words: Dictionaries and thesauruses are excellent resources for finding common words that fit your brand. Consider the following brands: Twitter, Target, and Tinder. These companies infused their own meanings into familiar words.
  • Use Acronyms: Shortening difficult words is one technique to come up with a memorable business name. While Microsoft is a terrific brand name, it is actually an abbreviation for “Microcomputer software,” and Instagram is an abbreviation for “Instant Camera and Telegram.”
  • Make use of a Reliable Business Name Generator: Feel free to use a business name generator to develop original, memorable domain name ideas based on the keywords and brand values you’ve chosen.

2. Make Your Domain Names as Brief as Possible

Aside from brandable names, another basic truth for digital names is to keep them short and straightforward.

Short domain names are also incredibly practical since they are easy to refer to, memorize, and find on the internet. Not to mention that a short domain name works excellently well with our limited human memory capacity.

3. Use Top-Level Domains (TLDs)

Premium domains primarily use top-level domain extensions such as ‘.com,’ ‘.org,’ and ‘.net’ Despite the fact that the internet has developed greatly, top-level domains (TLDs) such as ‘.com’ and ‘.org’ have retained their dominance.

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According to the Domain Name Association, the number of new domain extensions has increased by 145% in recent years to over 1,500.

Customers, however, naturally think that any domain names they come across must use one of the three top-level domain extensions indicated above. It is also for this simple fact that top-level domains are more expensive than other standard domain extensions and why every firm wants to own one.

But, even if you can’t access a .com extension for your domain name, country-code TLDs (such as ‘.co and .uk’) and fast-rising extensions (such as ‘.io’ and ‘.co’) can perform well, too.

Avoid Making Mistakes That Will Hurt Your Domains

Again, choosing a premium domain is the simplest way to achieve online success. However, to do this effectively, you must select domains that suit your brand names and prevent spelling problems, symbols, and numbers.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

About the author : Janet Doré

Janet Doré is the founder and CEO (Chief Everything Officer) of Scribaceous, Inc., a boutique design company specializing in branding & graphic design, IHubApp PWAs, WordPress websites, and optimized blog content. She is also the proud creator of the Hub Mama program where she trains and mentors those looking to grow their own freelance Hubmaster business.

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