8 Most Important Factors Impacting Website Design

In this article, we’ll look at the eight most important factors impacting website design and how they can affect a site’s operation.

The design of a website has a tremendous impact on your visitors’ experience there, as well as how well it ranks on Google.

With more users on mobile devices, it’s important to consider all of your website options, so we’ll also look at a more advanced alternative than a WordPress website.

8 Factors That Impact Website Design

1. User experience (UX)

Good UX design is essential to ensuring that users have a positive experience on a website. This includes factors such as site layout, navigation, visual design, and accessibility.

We use Avada, a top-ranking WordPress themes, to create a solid foundation of UX. Our strong organizational skills ensure the final website provides a totally positive UX.

2. Page speed

Site speed is a critical factor in user experience and search engine optimization. Slow load times can lead to higher bounce rates and lower rankings in search engines.

We include basic speed optimization with all of our WordPress websites. If this is not adequate, we have a speed optimization specialist that delivers incredible speeds with his optimization package.

3. Mobile optimization

With more and more users accessing the web on mobile devices, it’s important for websites to be optimized for mobile screens and touch interactions. Mobile-friendly design can improve UX and search engine rankings.

All of our WordPress websites are guaranteed to provide an equally positive UX on mobile devices.

RELATED | Google’s Mobile Friendly Test

4. Search engine optimization (SEO)

SEO involves optimizing a site’s content and structure to improve its visibility and ranking in search engines. This can impact a site’s traffic and overall visibility.

We have an outstanding SEO specialist that works with our clients who place a high priority on SEO.

5. Security

Website security is essential for protecting user data and preventing hacks and malware. A lack of security measures can lead to serious consequences, such as data breaches and loss of reputation.

We use one of the top-rated firewall plugins to lock down all of our WordPress websites. The premium option, which enables country blocking, is available upon request or at our suggestion if we feel a site is particularly at risk.

6. Content quality

High-quality content that is relevant and engaging can keep users on a site longer and lead to better search engine rankings.

We work with those clients who want to collaborate on content and have a content specialist for those who want to completely delegate this task.

7. Branding

Consistent branding and design can help create a strong identity for a website and business, and can improve recognition and trust among users.

Branding is one of our favorite endeavors! We give our clients the option of choosing which items are included in their Branding Kit, including but not limited to, logos, social media covers, and business cards.

8. Scalability

As a website grows and traffic increases, it’s important for it to be scalable in terms of hosting, architecture, and design. Failing to plan for scalability can lead to performance issues and downtime.

Our VPS hosting server has the capability to handle the growth of our clients’ websites and the Avada theme can expand as needed. When you work with us, you will NOT waste money on starting over in the future!

These important factors impacting website design are all interconnected and can impact each other.

For example, good UX can improve site speed, which can improve SEO and user engagement. A lack of security can negatively impact UX and search engine rankings. A strong focus on these eight factors can help ensure that a website is well-designed, optimized, secure, and user-friendly.

For this reason, it’s crucial to choose your designer wisely!

Introducing the IHUBApp™ Progressive Web App

Progressive Web Apps (PWAs) are the future of the internet.

The IHUBApp™ PWA is next gen technology that handles four of the above eight factors substantially better than a standard website.

User Experience (UX) on an IHUBApp™ is much more positive due to the straightforward layout of the site and the ability for users to totally customize their experience through the use of content channels.

Because the IHUBApp™ is a Progressive Web App (PWA), it has far superior mobile optimization and speed than a regular website. This is because in addition to a website, you’re also getting an actual app!

The IHUBApp™ is much more secure than highly targeted WordPress websites.

Additional benefits of the IHUBApp™ PWA include:

• Push notifications for all published content
• Auto-generated weekly newsletter
• Built-in event registration

Before you make the final decision about a website, not only should you consider the important factors impacting website design, but you should definitely invest time in learning more about the IHUBApp™ PWA to see if it’s a better option for you.

Click below to learn more about the IHUBApp™ PWA or contact us to set up a call to discuss them further.