SMALL BUSINESS TIP #6: The Importance of Video on Social Media

If you’re like most people (including me), you’re not a huge fan of being in front of a camera. But, if you want to do what’s best for your business, you’ve got to push through the discomfort and make videos because the importance of video on social media is no longer debatable!

Before I share some video marketing tips with you, I want to go a little deeper on why videos are crucial to your social media campaign.

Creating Compelling Social Media Videos

Capturing attention in today’s crowded digital landscape is paramount. With shrinking attention spans, videos are one of the most potent tools for engagement.

Unlike text-heavy content, videos captivate audiences swiftly, holding their attention for longer durations. Their dynamic nature both entertain and tap into viewers’ emotions, leaving a lasting impression.

Consider this…

On Facebook alone, a staggering 1.5 billion videos are consumed DAILY. Moreover, studies reveal that video posts are up to 50% more likely to garner views compared to static photo posts.

In essence, videos are a beacon amidst the digital noise, lifting your message up above the clutter. They serve as powerful lead magnets, driving engagement and effectively conveying your call to action—essential components of any successful marketing strategy.”

Social Media Video Marketing Tips

The first thing I want you to do is add this to your To Do List: Check out FlexClip, a powerful tool that will enhance your video marketing strategy.

Now, review these 18 video marketing tips that will help maximize the impact of your videos:

1. Consistency. Consistency. Consistency. Ideally, you want to post a video no less than once weekly (but see #4) and let your viewers know when you post—“Hey everyone…check back for new videos every Monday!”.
2. Look beyond YouTube. Check out the following homes for your video channel—Facebook Live and Vimeo. Choose the one that best fits your brand. If you’ll be embedding any videos on your website, make sure whatever channel you choose enables you to do so.
3. Brand your video channel. Everywhere you have an online presence should be branded. This includes any cover and profile pics, video covers, etc.
4. Focus on quality instead of quantity. Your goal is to get views, shares, likes, and comments NOT lots of videos.
5. Pay attention to video quality. You’ll want to film in high-resolution in a well-lit non-distracting setting with a good microphone and no background noise.
6. Share. Share. Share. Be sure and share your videos on all of your social platforms, your website or IHUBApp, and any other relevant places that have the potential to nab you more views.
7. Keyword your videos. Make sure you do a little research on the most optimal keywords for your video and add them to your attention grabbing title and informative description.
8. Add tags to your videos. If the platform your videos live on have the ability for you to add tags, make sure you add all of the relevant keywords you can think of here.
9. Be yourself! Authenticity is going to bring long-term positive results, but do push yourself to grow. If you tend to have a monotone voice, try being a little more lively in your videos. If you tend to shy away from having opinions, remember that some controversy has the ability to boost both engagement and effectiveness.
10. Be enticing! Use an alluring branded video cover, a catchy title, an interesting description, and think of ways to a convey your message uniquely.
11. Stay on topic. Don’t stray off topic and keep your videos under 10 minutes in length.
12. Pay attention to copyright laws. Don’t risk removal or legal action by using copyrighted music or photos without permission.
13. Tell people how to subscribe. Try to be creative in how you ask people to subscribe to your channel and consider offering a freebie for those who do.
14. Include a Call to Action. End each video with a call to action and encourage comments. Make sure you respond to comments and connect with the commenters outside of the video platform.
15. Add closed captioning. Add quality closed-captioning subtitles to help them rank higher in searches.
16. Create playlists. Organize your videos on playlists so your viewers know right where to go to find what they’re looking for.
17. Be patient. Seeing the results from adding videos to your social media takes time…like SEO, it’s a process, not an event.

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And, remember…social schedulers are WONDERFUL. Not only are they time and energy savers, but they help you keep that valuable video content evergreen. Facebook’s is built-in now! Also check out MeetEdgar in the Resources section below.

Supercharge Your YouTube Presence

Here are five tips to help you boost your performance and effectiveness on YouTube:

1. Leverage YouTube Cards & End Screens

YouTube Cards and end screens are powerful tools to keep viewers engaged and guide them towards your desired actions. Whether it’s promoting other videos, encouraging subscriptions, or driving traffic to your website, these features provide invaluable opportunities to enhance viewer interaction and boost overall engagement.

2. Harness the Power of GIFs:

Transform your YouTube content into eye-catching GIFs using platforms like Gifs.com. These bite-sized visual snippets are perfect for sharing on social media platforms, offering a tantalizing preview of your video content and enticing audiences to click through and watch the full video.

3. Aim for YouTube Editor Features:

Securing a spot in YouTube Editor’s Picks or other curated playlists can significantly amplify your video’s reach and visibility. While it may require some strategic outreach and networking, getting featured by a YouTube editor can catapult your content to a broader audience, driving traffic and increasing your channel’s exposure.”

4. Collaborate with Influencers & Creators:

Partnering with other influencers or creators in your niche can expand your reach and introduce your content to new audiences. Collaborate on joint projects, guest appearances, or cross-promotional campaigns to leverage each other’s audiences and grow your subscriber base organically.

5. Analyze Performance with YouTube Analytics:

Regularly monitor your video performance using YouTube Analytics to gain insights into viewer behavior, engagement metrics, and traffic sources. Identify trends, pinpoint areas for improvement, and refine your content strategy based on data-driven insights to optimize your channel’s performance over time.

It’s Time to Lose Those Inhibitions

Now that you understand the importance of video on social media, it’s time to lose your inhibitions and get filming!

If you need help with your branding, I can help! Check out some of my previous work HERE and let’s connect! And, if you haven’t already subscribed to my Small Business Tips series, you can do so here:

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