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When you generate more sales leads, you boost your business’s revenue. Although this is a simple concept, 61% of marketers and many sales professionals say this is the most challenging part of operating a business.

Acing lead generation requires an abundance of time and money. Luckily, there are ways to see improvements in your company’s sales leads, without as much hassle:

1. Customer Referrals

No matter what industry you’re in, customer satisfaction is the driving force behind every campaign, piece of content, and action. Your hard work shouldn’t go unnoticed. Since they know you and your practices, satisfied customers are typically glad to recommend your products or services. And, nothing raises the credibility of your business like a happy customer referral.

64% of marketers believe word-of-mouth is the best form of marketing. Therefore, once the transaction is complete, ask each customer if they know anyone who would be interested in your products or services and let them do the talking.

2. Network

Networking is one of the most significant ways for any person or business to expand its reach, especially in today’s day and age.

It’s time to take advantage of our world’s shift online and get the word out about your company with the touch of a button. Yes, in-person networking is great, but combine the two and your outer circle will stretch further than you can imagine.

Without networking executives claim they’d lose 28% of their overall revenue. So start talking, attending events, and joining organizations. It’s time your local mom-and-pop shop turns into the talk of the town.

Click here for some helpful networking tips for business owners.


RELATED | Small Business Marketing Strategies That Don’t Cost a Fortune

3. Social Media

A social media presence is essential for lead generation in today’s day and age. You can identify and interact with new sales prospects, while also growing your network.

At times, a simple Instagram post or Facebook ad can get the word out about your business to the masses in a matter of seconds. According to a social media examiner report, 66 percent of marketers created leads after spending at least six hours weekly on social media.

More than 80% of B2B leads occur through Linkedin. Linkedin users can share career endeavors and opportunities, expand their professional network, market their products and services, and come across business solutions backed by professionals.

While Linkedin reigns supreme when it comes to staying professional, creating a social media presence on other platforms like Twitter, Instagram, Facebook, TikTok, Reddit, and more can do wonders for your future success.

Here are some helpful social media stats that will help you determine if this is the right direction for your business—Surprising Social Media Stats (2022 Edition)

4. Blogging

People like to learn and buy from experts. Yet with the exponential growth of the internet, it’s hard to differentiate between the experts and those faking it. Curating written content like blog posts are a great way to showcase your knowledge and talent with current and future customers.

Creating engaging, relevant, and interactive content draws customers in. It shows them that you aren’t just in this to make money, but that you’re in this because you’re passionate about it.

If you can portray this message through content like blog posts, you could see an astronomical jump in leads.


RELATED | Why You Need a Business Blog

5. Webinars

Hosting a webinar is another great way to generate more sales leads. This approach works great for companies with knowledge to offer. However, it can also help generate leads for small businesses.

A webinar allows you to interact with people on a deeper level than a conversation in a comment section.

Whether the webinar is teaching attendees how your business functions or is the setting for an interactive giveaway, they create a sense of community through your network of customers.

People who sign up for a webinar are considered legitimate sales leads and 20-40% of them typically turn into qualified leads.

You don’t have to be a CEO of a nationwide marketing agency to understand how your business can thrive from improved lead generation methods. You can be the owner of a local boutique, home-based business, lawn service, and more.

The impact that sales leads have on a company doesn’t discriminate. Therefore, it’s time to use large company tactics in your small business strategies. If you want to explore more tips on how to generate more sales leads, check out the Smith.ai infographic below.



About the author : Janet Doré

Janet Doré is the founder and CEO (Chief Everything Officer) of Scribaceous, Inc., a boutique design company specializing in branding & graphic design, IHubApp PWAs, WordPress websites, and optimized blog content. She is also the proud creator of the Hub Mama program where she trains and mentors those looking to grow their own freelance Hubmaster business.

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