Email marketing graphic | SCRIBACEOUS.COM

You know and I know that being a network marketer is a fabulous thing. So, why do they get such a bad rap by so many?

There are many bad corporations out there—does that mean all corporations should be punished? Does the occasional unscrupulous small businesses make you suspect all small businesses? Not at all!

Sure, there are some shady network marketing companies, but most have integrity and should not pay the consequences for the actions of the minority.

One of places this unfairness is seen the most is with email marketing companies. Did you know that many do not allow network marketers to use their platform?

The scary part is that they don’t always make it obvious and you may not find out until it’s too late.

Your email list is one of your most valuable business assets. Can you imagine having it stolen from you and there’s not way to get it back?

This can happen—which is why it’s crucial to be educated so you can choose the best email marketing platform for network marketers.

Six Top Email Marketing Platforms

There are too many email marketing companies out there for me to review them all, so I chose six companies that are popular options for small business owners.

On the surface, they might seem like a good option for a network marketer, too.

Let’s take a look at them…

1. Mailchimp

Mailchimp has evolved from a simple email marketing provider to a fully integrated marketing platform for small businesses. Don’t be fooled by it’s silly interface, this is a powerful tool!

They have four plan options:

MailChimp Pricing | SCRIBACEOUS.COM

(Click to learn more about pricing)

I’ve used Mailchimp for years—both for myself and clients.

I’ll be blunt — if you have anything but the Premium Plan, they have a special way of making you feel like a moocher.

Also, the limitations on the free plan can end up causing major frustration. You’re severely restricted on the number of lists and contacts, you can’t schedule your email blasts, and you have a limit on the number of emails you can send per month.

Many users end up feeling bait and switched because in order to get what seems like a basic capability and any customer service, they have to pay.

That being said, this is a pretty powerful platform. In addition to sending emails, you can take surveys, build a basic website and landing pages, manage your digital ads and social media, and more.

For email blasts, you can use one of their attractive design templates. Moochers have very limited options.

An email marketing platform is only as good as its deliverability—if your emails are landing in your customers’ junk folder, you’re wasting your time and money.

Mailchimp has a solid reputation when it comes to getting your messages to your customers’ inboxes.

Customer service is non-existent with the Free plan and not much better on the paid. In the words of one user — “Customer service is only decent if you pay, and only decent not very good.”

If you’re a network marketer and are feeling like this is a worthy option, I have some bad news for you—they do not allow network marketers to use their service, even if they’re willing to pay!

CONCLUSION: Mailchimp is NOT the best email marketing platform for network marketers!

PROS:

CONS:

  • Pricey
  • Does NOT allow network marketers
  • Takes time to learn it to get started (and not many learning resources)
  • Non-existent to poor customer service (unless you pay the big bucks)

REVIEWS:


RELATED | Email Marketing Tips


2. SendInBlue

SendInBlue is another powerful marketing platform that will help you communicate and grow your business through email, SMS, landing pages, ads and more.

They have four plan options:

Sendinblue Pricing | SCRIBACEOUS.COM

(Click to learn more about pricing)

Their free plan seems better than most—there’s no daily sending limit and no limit on the number of subscribers.

I have not used SendInBlue personally, but have gathered some feedback from reputable review sites.

According to an email I received from Sendinblue’s customer support department, they have specific standards that customers must meet in order to maintain their account, including:

  • A minimum of 10 to 12% opening rate
  • No more than 1-2% of unsubscription rate
  • No more than 2-3% of hard bounce rates
  • No more than 0.2% of complaint rates

Trust me, these are tough standards.

Similar to MailChimp, they have attractive design templates and, on the paid plan, you can create landing pages.

Reviews on deliverability are mixed, but they lean toward the positive.

On the positive side, one user says, “We’ve been able to solve deliverability issues and our emails are now landing in inboxes which is great” and another one says, “Best deliverability out of every solution we tested.”

But, another one taketh away—“Your emails will be marked as spam if you don’t buy their dedicated IP.”

Phone and chat support are not available to members on the free plan; your only option is to email them. There is evidence (i.e., many user reviews) that indicate that customer service is pretty poor.

In the words of one user, which was corroborated by several others, they “failed to deliver emails and there was nobody to help for days.”

This is particularly concerning considering that users are also constantly frustrated by glitches and need help from customer service to resolve their issue(s).

While Sendinblue doesn’t specifically exclude network marketers, they indirectly exclude many of them by not allowing any companies promoting weight loss or “get rich quick” schemes.

CONCLUSION: Sendinblue is NOT the best email marketing platform for network marketers!

PROS:

  • Good free plan
  • Competitive pricing
  • Attractive interface
  • A library of design templates (most are for paid members)
  • Solid reputation on deliverability

CONS:

  • Does NOT allow promoters of weight loss companies
  • Very strict standards required to maintain an active account
  • Poor customer service
  • Often delays in sending outgoing messages

REVIEWS:

3. Constant Contact

The first time I ever heard about Constant Contact (many years ago) was when my client left them in a huff because of poor deliverability. Although I saw no complaints of emails going to spam in any of the recent reviews, this first impression has been hard to shake.

Like Mailchimp and SendInBlue, Constant Contact is a fully integrated marketing platform for small businesses. In fact, it’s the most extensive one out of all of the ones I review here and is well suited for all sizes of businesses.

In addition to email marketing, they have a logo maker, website builder, ecommerce solutions, surveys, a social media posting service, image library, and more.

They have two email plan options:

Constant Contact Pricing | SCRIBACEOUS.COM

(Click to learn more about pricing)

As you can see, there is no free plan, so from the get go, you’ll be paying $20/month to use this platform—more if you want to use all of the other features.

The lack of complaints about customer service in nearly all of the reviews speaks well for their product support.

The reviews scream that this platform has an intuitive, user-friendly interface and superior analytics reporting. There is a solid inventory of email templates and they’re easy to create.

Now, for the bad news—if you’re a network marketer, this is NOT the email marketing platform for you.

First, although they may not come right out and tell you, they do not allow network marketers (and other “suspect” businesses). And, this is what can happen if they figure out that they don’t like you:

“Three days after my first message and 27 days after signup, they suddenly closed my account, stating that my industry was “prone to spam,” wasting the money I paid employees to learn their system. I had specifically told them exactly what industry I was working in a month earlier and they waited until I had already invested a lot of resources into them. They never accused me of actually sending spam.” | Stephen S. of Prohashing.com

CONCLUSION: Constant Contact is NOT the best email marketing platform for network marketers!

PROS:

  • So…many…features!
  • Ease of use
  • Good for small, medium and large businesses
  • Lots of email templates
  • Superior analytics

CONS:

  • Does NOT allow network marketers
  • No free version
  • A bit pricey
  • Very strict with subscriber database
  • Difficult to cancel

REVIEWS:


RELATED | Small Business Tips


4. GetReponse

GetResponse is another popular automated marketing platform that enables you to send emails, create conversation funnels and landing pages, offer online webinars, and more.

GetResponse caters to those offering online webinars by offering a webinar platform (to Plus and higher customers) that has flexible scheduling options, a custom webinar URL, and registration system—and a complete funnel system that will help you get attendees.

They have four plan options:

GetResponse Pricing | SCRIBACEOUS.COM

(Click to learn more about pricing)

The standout positive aspect of GetResponse reported by users is it’s ease of use—getting an automated series or funnel can be setup and implemented quickly thanks to the drag-and-drop interface.

Although design was reported to be easy, it was also considered pretty basic from a presentation standpoint.

The word on deliverability is also positive. This comment was left by someone who was not pleased with GetResponse overall, which lends to its credibility:

“Great deliverability–GetResponse does a great job of getting your emails to as many people as possible (rather than sending to Spam/Junk, etc.)” | Brock R.

Unlike most other email marketing platforms, GetResponse speaks out about their deliverability:

“At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends upon numerous elements, including the material of your messages, the deliverability rate might vary for each mailing. For all our consumers collectively, however, we are proud to state our overall deliverability rate currently stands at 99%.”  Here’s their support section on this topic: Understanding Deliverability

The word on customer service is primarily positive with some expressing frustration, something that’s tough for even the best of customer service departments to escape.
Here’s a little tour for DIY marketers:

video

Great news for network marketers! GetResponse does not prohibit them from joining—they just have the following rules:

  • Your subscribers must consist of people who have opted in (no purchased or self-added subscribers)
  • You must not have a high bounce or complaint rate
  • You must abide by