SMALL BUSINESS TIP #16: Advantages of a PWA vs a Traditional Website | SCRIBACEOUS.COM

Most small business owners believe that a traditional website is the only option for their online presence. What they don’t yet know are the advantages of a PWA (progressive web app).

Now, thanks to IHUBApp, I recommend PWAs to most of my clients because I am confident it will serve them far better than a standard website.

Larger corporations have been using PWAs for years thanks to giant budgets that enable them to lead the way to the leading edge. Now, thanks to the “out-of-the-box” and affordable IHUBApp PWA, small businesses can join them.

In this post, I’ll highlight the advantages of using a PWA over a traditional website. But, first, let’s learn a little bit about PWAs.

What is a Progressive Web App (PWA)?

Google defines PWAs as “experiences that combine the best of the web and the best of apps”—and, they are the future of the internet.

A PWA is both a mobile app and a website that is accessed through a web browser (like Google Chrome, Firefox, or Safari).

PWAs are designed to offer a seamless and engaging experience to users, similar to what you would get with a traditional mobile app, but without the need to download anything from an app store.

Advantages of Using a PWA over a Traditional Website

There are several advantages to using a PWA versus a traditional website. Here are some of the key ones:

❶ Improved User Experience: PWAs are designed to be fast, mobile responsive, and provide a seamless experience to users. They can work offline or with a poor internet connection, and they can be added to the user’s home screen for quick and easy access. Additionally, they offer features like push notifications, access to device hardware (such as camera and microphone), and smooth animations and transitions, which can make the user experience feel more like a native app than a website.

❷ Increased Engagement: Because PWAs can be added to the user’s home screen, they can be more visible and easily accessible than a traditional website. Additionally, push notifications can be used to remind users about your app and encourage them to return to it. This can help increase user engagement and keep your app top-of-mind for users. The IHUBApp’s “Intelligent Content Channels” enable users to personalize their experience, which also leads to increased engagement (more on this below!).

❸ Lower Development Costs: Because it’s an “off-the-shelf” PWA, the IHUBApp is significantly easier to build than both a custom native app and a WordPress website, thus they have much lower price tags.

❹ Faster Load Times: PWAs are designed to be fast and responsive, even on slower networks. They use caching and other optimization techniques to reduce load times and improve performance, which reduces bounce rates and keep users engaged.

❺ No App Store Required: Unlike native apps, PWAs don’t need to be submitted to app stores for approval. This can save time and reduce the risk of rejection due to app store guidelines or restrictions. Also, users aren’t required to go to an app store to download the app; the IHUBApp makes it much easier to add the app to home screens.

PWAs are a fantastic option for businesses or organizations that want to offer a mobile app-like experience to their users without the cost and complexity of building a WordPress website.

The IHUBApp Progressive Web App

IHUBApp PWA Design by Scribaceous, Inc.

As an InspireHub agency, my PWA of choice is the award-winning IHUBApp.

It’s an excellent solution for small and medium-sized businesses due to its intuitive and simple interface, useful built-in features, and affordability.

In addition to the PWA advantages mentioned above, the IHUBApp offers these additional benefits:

  • No third-party hosting or maintenance contracts required (the monthly license fee includes everything!)
  • No more third-party email marketing platforms, such as MailChimp or Aweber (content delivery, including an auto-curated weekly newsletter, is built-in to the IHUBApp!)
  • Easy to use (no more WordPress frustrations!)
  • “Intelligent Content Channels” enable visitors to completely customize the content they receive and their experience on the app
  • Built-in event registration
  • Built in private messaging
  • Easy to monetize (click here for the primary ways)

Why YOU Should Invest in “Next Gen” Technology

“Next gen technology” (or “next-generation technology”) refers to technologies that are emerging as the latest and most advanced innovations in a particular field. They are more advanced than the current state-of-the-art and have the potential to significantly improve your products, services, and/or processes.

PWAs are considered “next-gen technology” because they represent a new approach to building web applications that combines the best of both web and native mobile app development.

As a small business owner on a limited budget, it can feel scary to walk on a newly cut path. But, I’m confident that your business can greatly benefit from choosing the IHUBApp PWA versus a traditional website.

Here are some key reasons:

❶ Staying Competitive: As technology advances and more businesses adopt new technologies, it is increasingly important for you to keep up in order to remain competitive. By using the IHUBApp, you can differentiate your business from your competitors and provide unique value to your customers.

❷ Improving Efficiency: “Next-gen” technologies, like the IHUBApp, can help you streamline their operations, automate repetitive tasks, and make better data-driven decisions. This can lead to improved efficiency and productivity, allowing you to do more with less.

❸ Enhancing Customer Experience: The IHUBApp PWA can help you provide a better customer experience to your clients, which leads to increased loyalty, higher retention rates, and ultimately, more revenue.

❹ Adapting to Changing Markets: By using the IHUBApp PWA, you are staying agile and adaptable in the constantly changing online world. It impresses clients to see a business owner respond quickly to emerging trends and place their experience at a high priority.

Now that you understand the advantages of a PWA, contact me today to see if the IHUBApp PWA is the best option for you!

About the author : Janet Doré

Janet Doré is the founder and CEO (Chief Everything Officer) of Scribaceous, Inc., a boutique design company specializing in branding & graphic design, IHubApp PWAs, WordPress websites, and optimized blog content. She is also the proud creator of the Hub Mama program where she trains and mentors those looking to grow their own freelance Hubmaster business.

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